Conor McGregor’s Proper No.12 Irish whiskey will no longer be sold by several major retailers, including one of the UK and Ireland’s biggest supermarkets.

In court last Friday, McGregor was found to have assaulted Nikita Hand in a Dublin hotel six years ago with his victim awarded over $250,000 in damages. McGregor has since insisted he plans to appeal the verdict but has already begun to feel the consequences of the jury’s decision.

On Monday, a popular video game developer decided to pull content featuring the Irish MMA fighter from sale. The Irish athlete has featured in multiple video games, including voice-acting a character bearing his likeness in additional downloadable content in the Hitman series. McGregor’s character featured as a target for the player-controlled assassin in the game.

IO Interactive, the Danish developer and publisher of Hitman, said in a statement: “In light of the recent court ruling regarding Conor McGregor, IO Interactive has made the decision to cease its collaboration with the athlete, effective immediately. We take this matter very seriously and cannot ignore its implications. Consequently, we will begin removing all content featuring McGregor from our storefronts starting today.”

And today, Tesco confirmed McGregor’s whisky will not be sold in its Irish stores, following the same decision as Musgrave, Costcutter and Carry Out stores in the UFC star’s homeland. And a spokesperson for Tesco said: “We can confirm that we are removing Proper No 12 Whiskey from sale in Tesco stores and online.”

The news comes after hundreds of people have staged a demonstration in Dublin in “utter solidarity” with Ms. Hand. She was described as “incredibly brave” and celebrated for “standing up for survivors” of assault by those who attended the demonstration in Dublin. Monday’s protest march was organised by the socialist feminist movement group Rosa to mark the International Day for the Elimination of Violence against Women.

Mixed martial arts fighter Conor McGregor and partner Dee Devlin leave the High Court in Dublin after the personal injury case against him.

Conor McGregor’s whiskey will be taken off the shelves of one of the UK’s biggest supermarkets ( 

Image:

Brian Lawless/PA Wire)

Participants chanted “stand with Nikita” and “no more fear, no more shaming – we reject your victim blaming” as they carried signs and banners through the capital’s streets. The demonstration was bookended by speeches from attendees including organisers Ruth Coppinger, a councillor and general election candidate for People Before Profit in Dublin West, and Natasha O’Brien, who became a national figure in activism on violence against women after a soldier received a suspended sentence for assaulting her.

Also on Monday, McGregor took to social media to say: “People want to hear from me, I needed time. I know I made mistakes. Six years ago, I should have never responded to her outreaches. I should have shut the party down. I should never have stepped out on the woman I love the most in the world. That’s all on me.

“As much as I regret it, everything that happened that night was consensual and all the witnesses present swore to that under oath. I have instructed my legal team to appeal the decision. I can’t go back and I will move forward. I am beyond grateful to my family, friends and supporters all over the world who have stayed by my side. That’s it. No more. Getting back to the gym- the fight game awaits!”